ABOUT US

OUR IDENTITY

Each of our independently designed garments has been created to provide ease and adaptability.

Our designs are designed for strong, independent women who value comfort, practicality and who dedicate their time to fulfilling their aspirations and life goals.

We cater to creative, independent women who are confident in communicating their own style without compromising comfort and versatility.

 

BRAND MANIFESTO

For us, fashion is not about appearances, fashion is about expressing who you are. It goes beyond the confines of body types and trends. It is the ultimate vehicle of self-expression.

We believe that fashion and practicality can and should co-exist,and we excel at embodying these together in unique, versatile,and easy-to-wear garments.

Each independently designed garment is created to provide ease and adaptability.

Our designs are made for strong, independent women who value comfort, practicality, and making time for fulfilling their life aspirations and goals.

We cater to creative and individual women who feel confident to communicate their own style without compromising comfort and versatility.

TO US, MAKING CLOTHES IS A FORM OF ART. It’s about expression.

That’s why every collection is based on a concept, on a need to communicate, to have a point of view. We believe that your style is your statement. And what you wear empowers you to stand out.

So wear your power.

 

OUR PHILOSOPHY.

We believe in keeping fashion uncomplicated. Unbound to trends or sizes, age, or body types.

Defined only by your style.

We’re breaking free from the restrictions that fashion places on today's women by designing clothes that empower and differentiate, with comfort and versatility.

Every collection is based on a concept, on a need to communicate, creativity based through pragmatism.

I’ve always believed that authenticity and style go beyond age, and have more to do with understanding who you are and knowing how to project it.

- Andrea Llosa Creative Director

BRAND VALUES

  • We recognize and value the importance of keeping things simple while not sacrificing one’s desire to feel unique. To support an identity that is not limited to one’s size, shape, or age.
  • We aim to break free from the restrictions that fashion places on women by creating and providing designs that empower and differentiate.
  • As a brand we support the circular economy and slow fashion, we use eco-friendly practices, and we try to create socially, environmentally, and economically responsible products.
  • Our staff works in a comfortable and respectful environment.
  • We employ small, local workshops, and production is based on demand to avoid overstock and unnecessary waste.
  • All unused fabric cuttings are donated to fashion schools, and our prints are done digitally in order to lessen environmental impact.
  • By the end of 2021, our goal is to use at least 80% recycled fabrics.

Our long term Missions:

Create fashion that breaks women free from standards and stereotypes." "Create eco friendly fashion that empowers."

- Andrea Llosa Creative Director

ANDREA LLOSA

FOUNDER AND CREATIVE DIRECTOR

Founder, designer and creative director Andrea Llosa established her eponymous brand in 2007 upon returning her eponymous brand in 2007 upon returning to her home country after completing her studies at LCI in Barcelona, Spain and founding her brand that same year when she received the prestigious Young Talent Prize at the Bread and Butter fashion fair and in turn was selected by the Generalitat de Catalunya for the Proyecte Bressol talent incubator, staying in the incubator for 3 years.

Subsequently returning to Lima after 8 years abroad, she was recognized by the Peruvian publication, Luces de El Comercio as the best local designer for four consecutive years.


She has participated in Cibeles and 080 Barcelona, as well as Lima Fashion week from 2012-2018.
In the last 14 years, Andrea has expanded her brand both nationally and internationally, selling all over the country as well as in Guatemala, Punta del Este and Panama.


"I have always believed that style beyond the garment itself, the trend or fashion per se, has to do more with understanding who you are  with understanding who you are and knowing how to project it" - ANDREA LLOSA