We believe in keeping fashion uncomplicated. Unbound to trends or sizes, age, or body types. Defined only by your style.
We’re breaking free from the restrictions that fashion places on today's women by designing clothes that empower and differentiate, with comfort and versatility.
We create fashion that is easy but current, creative yet pragmatic.
TO US, MAKING CLOTHES IS A FORM OF ART. It’s about expression.
That’s why every collection is based on a concept, on a need to communicate, to have a point of view.
We believe that your style is your statement. And what you wear empowers you to stand out. So wear your power. 
Our clothing staple is comfort without sacrificing one´s uniqueness
Each independently designed garment is created to provide ease and adaptability.
Our oversized pieces can be worn throughout the day, and can easily be adapted for any occasion
Our designs are made for strong, independent women who value comfort, practicality, and making time for fulfilling their life aspirations and goals.
We cater to creative and individual women who feel confident to communicate their own style without compromising comfort and versatility.
Simple & Unique: We recognize and value the importance of keeping things simple while not sacrificing one’s desire to feel unique. To support an identity that is not limited to one’s size, shape, or age.
Empower: We aim to break free from the restrictions that fashion places on women by creating and providing designs that empower and differentiate.
Slow fashion: As a brand we support the circular economy and slow fashion, we use eco-friendly practices, and we try to create socially, environmentally, and economically responsible products.
Team work: Our staff works in a comfortable and respectful environment.
Local production: We employ small, local workshops, and production is based on demand to avoid overstock and unnecessary waste.
Low environment impact: All unused fabric cuttings are donated to fashion schools, and our prints are done digitally in order to lessen environmental impact.
Our goal: By the end of 2021, our goal is to use at least 80% recycled fabrics.